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MrBeast Turns to DeFi While Tom Lee–Linked BitMine Makes $200M Ethereum Treasury Bet

Jan 16, 2026 • 295 views

In Brief

BitMine will invest $200 million in Beast Industries, founded by YouTube star MrBeast.

Beast Industries is preparing to launch a financial services platform.

MrBeast filed a trademark for MrBeast Financial in October.

BitMine Immersion Technologies, the Ethereum treasury firm chaired by Fundstrat co-founder Tom Lee, announced on Thursday a $200 million investment in Beast Industries, the company founded by YouTube creator Jimmy Donaldson, globally known as MrBeast.

In a press release shared with Decrypt, Lee praised Donaldson as a generational content creator whose videos and social media presence generate massive daily reach, with engagement levels that strongly resonate across Gen Z, Gen Alpha, and Millennials.

Lee further characterized Beast Industries as the largest and most innovative creator-driven platform in the world. The company manages the production and distribution of MrBeast-branded ventures, including merchandise lines and Feastables, the popular snacks and candy brand.

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